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Box Office Occupancy: Ittefaq opens on a low note, Thor: Ragnarok has a steady start
Akshaye Khanna, Sidharth Malhotra and Sonakshi Sinha starrer Ittefaq had an occupancy of 10% to 15% on its opening day. While Chris Hemsworth's Thor: Ragnarok witnessed a good opening of 25-30%.
November 3 saw a Bollywood and a Hollywood movie release go toe-to-toe at the box office. Ittefaq and Thor: Ragnarok clashed at the box office today and looks like superheroes have taken the cake.
When it comes to Ittefaq, the movie opened on a low note at around 10-15%, according to a leading trade website. The good thing about the movie is that it was made on a low budget of INR 13-14 crore as well as a tight P&A. They also kickstarted a new technique of no-promotions which seemed to go in tune with the suspect aspect of the thriller.
Directed by Abhay Chopra, Ittefaq stars Sidharth Malhotra, Sonakshi Sinha and Akshaye Khanna.
When Pinkvilla spoke to Girish Johar about the no-promotions technique, the film trade expert said, "On the no-promotion technique, Girish said, "It's a really great idea to look into the aspect of promoting films without actually going all out and spending just blindly, which I truly feel should be pushed. Because sometimes the budget of the film is less but the P&A costs have gone much higher. This is a good approach by the makers of Ittefaq to promote the film very smartly and I really think that it should work positively and start a trend wherein other makers also follow this."
On the other hand, Thor: Ragnarok had a good opening of 25-30%. The presence of The Hulk is definitely going to help the movie at the box office.
Directed by Taika Waititi, Thor: Ragnarok stars Chris Hemsworth (Thor), Mark Ruffalo (The Hulk), Tom Hiddleston (Loki), Idris Elba (Heimdall), Jeff Goldblum (Grandmaster), Tessa Thompson (Valkyrie), Karl Urban (Skurge), and Anthony Hopkins (Odin) in pivotal roles.
About Thor: Ragnarok, Waititi said, "I think sometimes people mistake a tonal shift as ‘We’re just going to make some ridiculous broad comedy where no one gives as— what happens and everyone gets stoned and sits around talking about saving the universe," and added, "We want people to care what happens and care that the hero succeeds. I think tonally it’s like a slight shift. I don’t feel nervous, I feel good about it."
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