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Decoding the economics of Srikanth: Rajkummar Rao starrer budget, box office, verdict and more
The total revenue for Srikanth stands at Rs 52 crore, as against the cost of Rs 45 crore, resulting in nett profit of Rs 7 crore for the producers. Detailed Report
The Tushar Hiranandani-directed Srikanth Bolla biopic, Srikanth with Rajkummar Rao in titular role is nearing the end of its run. Over the last 30 days, Srikanth has managed to record a good trend at the box office and is looking to clock lifetime collections of Rs 47 crore in India. The film opened at Rs 2.25 crore upon its release on May 10, and has managed to do a 20x business in the long run, which suggests acceptance among its target audience, i.e. in the urban centres.
Bhushan Kumar and team make a profit of Rs 17 crore
Srikanth is made on a budget of Rs 35 crore, which includes Rajkummar Rao’s acting fees of Rs 10 crore. The makers spent another Rs 10 crore on Print and Publicity, taking the total expenditure to Rs 45 crore. As against this, the makers fetched a good digital deal of Rs 20 crore from Netflix, in addition to another Rs 7 crore from Sony Network for Satellite. The music have been valued in-house by T Series at a sum of Rs 3 crore, taking the total non-theatrical revenue to Rs 30 crore.
With a lifetime collection of Rs 47 crore, Srikanth has managed to get a distributor share of Rs 21 crore, in addition to another crore coming in from overseas. The total revenue for Srikanth stands at Rs 52 crore, as against the cost of Rs 45 crore, resulting in nett profit of Rs 7 crore. The film has resulted in a return on investment of 15 percent. This is an encouraging sign as a not-so-commercial film has managed to make a good profit on the strength of theatrical returns without the use of corporate buyings or buy one get one free scheme. The film got the benefit of summer holiday's and no competition in the month of May.
The collections of Srikanth are better than a much bigger film in a similar space, Maidaan, which suggests that there was an interest generated by the trailer for the audience to consume Srikanth Bolla's story on the big screen. The positive word of mouth was a cherry on top as it enabled the film to take benefit of an open run.
Srikanth emerges a success story
While Srikanth is a CLEAN HIT when it comes to the week-on-week trend over the last 1 month, the film is an average grosser on the ROI front. Taking all factors into account, we can label Srikanth as a success story with an above-average tag. The stakeholders could have lost money on the film, as the costs were relatively higher for a solo Rajkummar Rao starrer in this genre, however, the audience word of mouth took the makers in the plus side resulting in a win-and-win scenario for everyone.
One must also give it to producer Bhushan Kumar for backing the film and bringing it to the big screen despite multiple offers from digital players for D2D premiere. The film also featured Jyothika, Alaya F and Sharad Kelkar in key roles. Here’s a look at the economics of Srikanth.
| Particulars | Amount |
| Cost of Production | Rs 35 crore |
| Print & Publicity | Rs 10 crore |
| Total Cost (A) | Rs 47 crore |
| India Theatrical Share | Rs 21 crore |
| Digital Rights | Rs 20 crore |
| Satellite Rights | Rs 7 crore |
| Music Rights | Rs 3 crore |
| Overseas Theatrical Share | Rs 1 crore |
| Total Revenue (B) | Rs 52 crore |
| Profit (B-A) | Rs 7 crore |
| ROI | 15 Per cent |
| Verdict | Semi Hit |
Stay tuned to Pinkvilla for more updates
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