Ghilli box office collections: Thalapathy Vijay starrer Obilterate opening record for Indian Re-releases

Ghilli sets an all-time record for an Indian re-release, surpassing Telugu films like Businessman and Kushi, which grossed around Rs. 4 crore globally on their first day.

Updated on Apr 22, 2024  |  11:14 AM IST |  374.6K
Vijay, Ghilli,
Vijay and Trisha in Ghilli (image courtesy of Sri Surya Movies)

The 2004 Tamil blockbuster Ghilli was re-released yesterday and has received a blockbuster response. The film led by reigning superstar Vijay grossed Rs. 7.50 crore approx worldwide on its opening day, including some overseas previews on Friday. This sets the all-time record for an Indian re-release, surpassing Telugu films like Businessman and Kushi, which grossed around Rs. 4 crore globally on their first day.

Ghilli grossed Rs. 4 crore plus in Tamil Nadu on the first day, which is second second-highest opening day for a film in the state this year, ahead of films like Lal Salaam and Ayalan. The re-release has also performed exceptionally well overseas, earning around USD 350K, a number that most new releases fail to achieve. Some major markets, including the United States and the United Kingdom, didn’t see the film's release this week, which could have potentially pushed the overseas earnings to USD 500K.

The territorial breakdown for the first-day box office collections of Ghilli is as follows:

Area Gross
Tamil Nadu Rs. 4.25 Cr. 
Karnataka Rs. 0.30 Cr. 
Rest of India Rs. 0.20 Cr. 
   
India Rs. 4.75 Cr. 
   
Canada USD 50,000 
Malaysia USD 75,000 
Singapore USD 35,000 
France USD 70,000 
Europe  USD 50,000 
Rest of World USD 60,000 
   
Overseas  USD 340,000 
   
Worldwide Rs. 7.50 Cr. 

Re-releases used to be a big business in the last century, with films often doubling their original run through re-releases. However, with the advent of home media and satellite television, the appeal of re-releases declined, and the trend faded out of existence in any meaningful form.

Recently, there has been a resurgence of re-releases, particularly in the Telugu film industry. These re-releases are often timed to coincide with star birthdays or film anniversaries, serving as celebratory fan events. Post-COVID, as the number of new releases dried up, these re-releases provided exhibitors with a means to fill the void. While some Tamil films also jumped on this trend, none of them received a strong reception until Ghilli came along. Most of the Telugu re-releases were essentially one-day events, with hardly any business after that. However, Ghilli is seeing robust sales even on its second day, suggesting it may have some kind of run in Tamil Nadu.

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ALSO READ: Aavesham box office collection: Fahadh Faasil starrer Blockbuster grosses Rs 65 crore worldwide in first week

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