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Marco Box Office: A well-planned, staggered all-India release; Analyzing how the Mollywood actioner became a huge phenomenon
Unni Mukundan's Marco is storming the box office these days. Let's decode how this mid-budget Malayalam movie turned into a Pan-India phenomenon. Details inside!
Two weeks ago, not many people in the North Circuit had heard of Marco and Unni Mukundan. But how did things change, and how did Marco become the talk of the town? Let's take a look at its well-planned release strategy.
Marco opens to superb response in Malayalam; makers expand showcasing in Hindi
Starring Unni Mukundan in the lead and directed by Haneef Adeni, Marco is now becoming a nationwide phenomenon. The action-thriller was released in Kerala without even putting out a trailer. What attracted the audience to Marco is the violent nature of the movie and the sheer conviction of its lead actor. It took a solid start at the Mollywood box office, with talks claiming it to be India’s most violent movie.
The mid-budget Malayalam movie was initially released in Hindi with just 60 shows. However, word-of-mouth spread like wildfire, and it gradually started gaining traction. Furthermore, the poor performance of Baby John helped Marco gain more shows in the Hindi belt. Currently, the movie is playing in around 800 Hindi shows across the nation.
For the unversed, Marco collected ₹1 lakh in Hindi on its opening day. Cut to its 10th day, where it clocked ₹70 lakh—this is simply crazy! Given the continuously increasing demand and craving for this A-rated gory actioner in the Hindi belt, it can be said that Marco will end up being a huge phenomenon in Hindi. The icing on the cake is that Marco could make it big in the North circuit with more showcasing and promotions, as there is no significant Bollywood release until the Republic Day 2025 weekend.
Additionally, the movie is also slated to release in Tamil and Telugu dubbed versions, making it a Pan-India phenomenon.
Marco follows the paths of Kantara; targeting Rs 100 crore finish
Marco was not planned as a Pan-India release, but the superlative audience reception and solid marketing helped it grow in other languages. Earlier, we witnessed a similar case during the release of Kantara. What both movies have in common is their uniqueness. While Kantara’s USP was its mythological touch and goosebump-inducing climax, Marco’s highlight is its unapologetic, brutal, and gory action—something Indians have never witnessed before.
The audience has gone crazy after watching Marco, even comparing it to Animal and Kill, both of which were lauded for their violent action sequences.
Marco has already emerged as a blockbuster at the box office. Currently standing at ₹70 crore, the movie is expected to end its theatrical run somewhere above ₹100 crore at the worldwide box office.
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