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Roohi Day One Early Estimate: The horror comedy sells approx. 1.9 lakh tickets and collects Rs 2.30 crore plus
Here's how this Janhvi Kapoor, Rajkummar Rao and Varun Sharma led horror comedy has fared at the box-office on it's opening day. A detailed estimate report.
Almost after a year, the cinema owners have got a reason to rejoice as Roohi featuring Janhvi Kapoor, Rajkummar Rao and Varun Sharma has recorded reasonably decent footfalls on its opening day. The horror comedy has raked in collections in the vicinity of Rs 2.30 to 2.60 crore on its opening day, and the average footfalls for the opening day would be in the range of 1.9 lakh. This is a positive sign for the industry has the audience has stepped out to watch the film on its opening day and the key faring markets were Delhi, Lucknow, Allahbad, Kanpur, Chandigarh, Bangalore, with Mumbai being just about decent.
The surge in Covid cases in Maharashtra and the lockdown imposed in some places has played a spoilt sport and had the scenario been similar to what it was in January/February in terms of case count, a Rs 3 crore opening was on card this film. Until 7 pm, the three key national multiplex chains, PVR, INOX and Cinepolis had raked in Rs 1.30 crore, and by the end of day, the giants in itself would have contributed Rs 1.50 crore to the total showbiz.
While PVR collections stood at Rs 58 lakh, expected to close in at Rs 65 lakh, Inox was Rs 45 lakh with a closure anticipated in the range of Rs 52 lakh. Cinepolis on the other hand was at Rs 27 lakh, eyeing at a Rs 30 lakh finish on day one. In an ideal non-covid world, the day one of Roohi would have easily been upward of Rs 5 crore, with a possibility of even a Rs 6 to 7 crore day one, as the music has worked and even the trailer had created a certain level of curiosity. The collections did face a boast due to the Mahashivratri Holiday, particularly in UP and Bihar.
The opening day is done and now, the trend from tomorrow through the weekend will be dependent on audience word of mouth. Rs 10 crore plus weekend would be a reasonable result for the film given the opposition and challenges. To point this out to our readers, Pinkvilla had yesterday predicted a similar opening in the vicinity of Rs 1.75 to 2.50 crore, when most of the people in trade were even skeptical of an opening of Rs 1.50 crore. The film has defeated the opening of multiple pre-pandemic films, and that’s also an achievement of sorts (more on comparison tomorrow).
To note, these are just early estimates collected from limited data available and stay tuned for a detailed day one report tomorrow.
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