Shah Rukh Khan's Pathaan passes Bajrangi Bhaijaan to become Second Highest grossing film Worldwide
With today's sales, this total will ascend to Rs. 880 crores, thereby making Pathaan the second highest-grossing Bollywood film in history, surpassing Bajrangi Bhaijaan and second only to Dangal.
As of Tuesday, the worldwide box office revenue generated by the film Pathaan has reached Rs. 866 crores. With today's sales, this total will ascend to Rs. 880 crores approx, thereby making it the second highest-grossing Bollywood film in history, surpassing the previous position holder Bajrangi Bhaijaan and second only to Dangal.
Pathaan is expected to cross the Rs. 1000 crores mark before its theatrical run concludes, though it is unlikely to catch Dangal at the top. Dangal remains the movie to beat, thanks to the massive Rs. 1125 crores earned by the film in China. The list of highest grossers is headed by the films which had a release in China. Notably, "Pathaan" stands apart as the only film in the top five without a release in China.
The top ten highest-grossing Bollywood films worldwide are as follows:
- Dangal - Rs. 1914 crores
- Pathaan - Rs. 880 crores (15 days)
- Bajrangi Bhaijaan - Rs. 867 crores
- Secret Superstar - Rs. 835 crores
- P.K. - Rs. 757 crores
- Sultan - Rs. 613 crores
- Sanju - Rs. 585 crores
- Tiger Zinda Hai - Rs. 566 crores
- Padmaavat - Rs. 565 crores
- Dhoom 3 - Rs. 558 crores
There is a prevalent viewpoint in the trade to disregard the revenue generated from non-traditional markets for record keeping. Non-traditional markets basically imply China as others aren't big enough to make any material impact. The rationale given is that the business in these markets comes from non-Hindi versions. The claim that the earnings from these markets stem solely from dubbed versions is erroneous, as a substantial portion of revenue in China and other markets is derived from subtitled original versions. Such narrow-minded thinking ignores the fact that revenue, regardless of its source or method of generation, is still revenue. The same philosophy is not applied in other industries, including Hollywood, where all language earnings are counted and not just those in English. In fact, to expand the business, the use of dubbed versions is sometimes necessary, not only in international markets but even within India. Thus, disregarding the Chinese market is not an equitable approach.
What can actually be a valid argument is that non-traditional markets, such as China, are not established regular markets for Bollywood. Although there was a period in 2017-2019 when China showed promise as a regular market, current geopolitical and other real-world factors have temporarily disrupted this trend. When making informed business decisions and analyzing revenue, it is imperative to focus on established markets. And what are these established markets? They are the ones where audiences are primarily of Indian or South Asian descent and where Bollywood films are regularly released, regardless of their size. In these established markets, "Pathaan" has established itself as the highest-grossing film, with a total of approximately Rs. 880 crores, surpassing Dangal's Rs. 718 crores.
Note: The reported business in China, which you may have read at various places, includes online ticket booking charges, whereas the numbers presented above are exclusive of these charges and only reflect GROSS earnings.