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Ulajh Box Office Vibe: Janhvi Kapoor led spy thriller may not get chance from audience
Janhvi Kapoor, Gulshan Devaiah and Roshan Matthew starrer Ulajh has released in the cinemas on August 2, 2024. Let's discuss how the film will perform at the box office.
Ever since her debut with the 2018 film Dhadak, Janhvi Kapoor has constantly tried to win the hearts of the audience with her performances. Films like Gunjan Saxena: The Kargil Girl, Good Luck Jerry, Mili and more are proof of her efforts but for the audience to realize your efforts, your work needs to reach them first. Unfortunately, most of the work that Janhvi has done so far hasn't reached the masses. The heartbreaking part is that even Janhvi Kapoor's latest release Ulajh which was released in the cinemas on August 2, 2024, will go the same way.
Let me clear one thing first, Ulajh is a well-made spy thriller with a gripping narrative and excellent performances. However, the second half of the film could've been better. But, all in all, Ulajh is a decent thriller thanks to the edgy direction of Sudhanshu Saria and brilliant acting by Janhvi Kapoor, Gulshan Devaiah, Roshan Matthew, and Adil Hussain.
Although, it's like relishing fancy cuisine at a high-end restaurant for which a major part of the audience hasn't yet developed a taste. What does that mean? It means Ulajh will be appreciated by only a small section of the audience you want to reach.
But has the film been released with high expectations? No! Even makers are aware that it's a niche movie, and hence, it has been released on only 750 screens. The problem is that even those screens will have very low occupancies because the film has very less to offer to the theatrical audience.
The spy genre isn't among the most popular ones in Bollywood but with big stars, masala, and hit songs, makers of films like Ek Tha Tiger, Baby, Tiger Zinda Hai, Raazi, War, Pathaan, and Tiger 3 have managed to attract audience in big numbers.
Ulajh, on the other hand, takes a unique route with its unconventional storytelling which won't work for many. What adds to the woes is the Hollywood film Deadpool & Wolverine's excellent performance which will continue to be the target audience's top choice even this week.
The advance booking trend of Ulajh is proof that there's low interest for the film. And, given the kind of treatment it has received yet, more than a good word of mouth, the Janhvi Kapoor starrer will need nothing but only a miracle at the box office.
Speaking of the opening day business of Ulajh, it is likely to be under Rs 1 crore, and the Janhvi Kapoor starrer may even struggle to hit the Rs 10 crore mark at the box office, in the lifetime.
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