BREAKING: NewJeans announces departure from ADOR at emergency press conference; Contract terminates on November 29

NewJeans has made the announcement that they will be leaving ADOR and their exclusive contract will end on November 29, 2024.

Updated on Nov 28, 2024  |  06:05 PM IST |  96.5K
NewJeans: courtesy of ADOR
NewJeans: courtesy of ADOR

NewJeans held an emergency press conference on November 28, 2024, to officially announce their departure from ADOR. The group cited the company’s lack of plans for reform, unwillingness to address their requests, and 'inability to protect the members' as the primary reasons for their decision. Their exclusive contract is set to terminate on November 29, 2024, at midnight, with the group confirming that they will not pursue a renewal. 

On November 28, 2024, NewJeans held an emergency press conference to address their concerns about their future with ADOR and HYBE. The group members officially confirmed their decision to leave the company, citing its failure to meet their demands. Earlier on November 13, 2024, NewJeans sent ADOR a legal notice demanding that the company address significant breaches of their exclusive contracts within 14 days. The group warned that failure to meet their demands would result in the termination of their contracts.

At the press conference, the members stated that the rectification period would end at midnight on November 28, 2024, but expressed that HYBE and ADOR appeared unwilling to implement reforms or consider their concerns. Minji announced that NewJeans’ exclusive contract with ADOR would officially terminate on November 29 at 12 AM KST. She also expressed the group’s frustration with HYBE’s perceived lack of sincerity, emphasizing that the members felt their voices were being ignored.

Previously, Min Hee Jin was removed from the CEO position at ADOR and reinstated as an internal director. However, she resigned from her position in the company on November 20, 2024. 

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NewJeans, formed by ADOR, consists of five members: Minji, Hanni, Danielle, Haerin, and Hyein. Their debut was on July 22, 2022, with the single Attention, which became an instant viral sensation.

In January 2023, the girl group released their first single album, OMG, which achieved commercial success with accompanying singles Ditto and OMG, the former becoming the longest-running number-one song on the Circle Digital Chart.

Moreover, the group made their comeback on May 24, 2024, with a double single featuring four tracks: the title track How Sweet, the B-side Bubble Gum, and instrumental versions of both songs. The music videos for both songs have also been released.

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