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'Checking artist's true intentions': HYBE responds to BTS' Jungkook's alleged support to NewJeans amid ongoing HYBE vs ADOR row
HYBE has swiftly addressed the rumors of BTS' maknae Jungkook allegedly supporting NewJeans amidst the ongoing tension between HYBE and ADOR's Min Hee Jin. Here's what they said!
In response to swirling speculations regarding BTS’ youngest member Jungkook’s recent social media post on his dog Bam’s Instagram account, HYBE has released a statement, clarifying that they are “currently checking the artist’s true intentions.”
Earlier on September 14, Jungkook posted a picture of his beloved pet dog Bam along with a cryptic message, “Artists are not guilty,” alongside a muscle-flexing emoji and a series of heart emojis in blue, pink, yellow, green, and purple. Fans quickly connected the colors to the Powerpuff Girls, but others speculated a more layered message, interpreting the hues as a nod to NewJeans’ members, who are often associated with these vibrant shades.
Take a look at the post here:
The timing of this post, amid the ongoing tensions between HYBE and ADOR’s former CEO Min Hee Jin, has fueled rumors of Jungkook subtly showing support for the girl group.
The row between HYBE and Min Hee Jin escalated in late August when ADOR announced that Min Hee Jin would step down as CEO, though she would remain involved in producing NewJeans’ content. However, the move triggered a wave of dissatisfaction from NewJeans members, leading them to take a bold step. On September 11, the five-member group held a surprise YouTube live broadcast, where they publicly requested Min Hee Jin’s reinstatement by September 25. During the broadcast, they expressed their frustration, stating that their connection with Min Hee Jin was integral to their music and creative process. They lamented that her removal from the CEO position had created an unfamiliar, uneasy environment.
In the broadcast, NewJeans members shared anecdotes highlighting issues with their new management, including Hanni’s recount of one of the HYBE managers allegedly instructing another group’s members to ignore her. The live broadcast added to the ongoing controversy, as Min Hee Jin reportedly advised against the public statement, warning the group of potential contractual violations.
Meanwhile, HYBE’s new CEO, Lee Jae Sang, responded by emphasizing that the company is following established protocols, while also facing a separate investigation into workplace bullying allegations raised by the NewJeans members. As of now, fans of both NewJeans and BTS’ Jungkook eagerly await a clarification.
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