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Sooryavanshi team begin to book single screens, emails sent off to exhibitors CONFIRMING April 2 release
The cop universe film with Akshay Kumar in lead finally gearing up to raid the box-office during the Good Friday weekend.
On Friday, Pinkvilla exclusively reported that the team of Rohit Shetty’s Sooryavanshi starring Akshay Kumar in titular role is gearing up for a theatrical release on April 2. After several rounds of negotiation, the makers on Friday decided to release the film in single screens and non-national multiplexes across India, as their conversations continued with the national multiplex chains to reach common grounds with respect to terms and conditions of release. And now, we have exclusively learnt from the trade that the producers of Sooryavanshi have started blocking the screens for it’s theatrical release on April 2.
“Reliance Entertainment, who is producing and distributing the film, has started blocking screens in West Bengal, Delhi and Uttar Pradesh belt. The e-mails to block the screens for at-least two weeks have been sent to the single screen owners, and they have readily agreed to allot all shows on all their screens to this Rohit Shetty cop drama. The screen booking in other circuits of India is expected to commence from this week. All said and done, it’s confirmed for a theatrical release on April 2,” revealed a trade source.
Reliance Entertainment, who is producing and distributing the film, has started blocking screens in West Bengal, Delhi and Uttar Pradesh belt
The same trade source also informs that the national multiplex chains too will come on board for Sooryavanshi sooner or later, as the negotiations have started taking the right route with both parties trying to reach an amicable settlement. While the release in national multiplex chain at this moment is still not confirmed, the clarity should arrive within a week. “There were some reports that it would release directly on OTT, however, that was never the plan. The team was definitely exploring the hybrid model of release at one point of time, and that’s still in consideration, but the real intent is to bring it in each and every theater, each and every screen of India, and help it bag every single show to ensure a wide release,” the source added.
While the VPF issue is almost resolved all across national, non-national chains and single screens, the other two aspects are being discussed on a day-to-day basis.
We also hear, the three terms of release which have been in the forefront right now are – “Higher share to the producer”, “Letting go off the VPF charges to the producers” and “A shorter theatrical to OTT window of just 3 to 4 weeks”. While the VPF issue is almost resolved all across national, non-national chains and single screens, the other two aspects are being discussed on a day-to-day basis. We have been told that the single screen owners have given a go ahead to the proposal of shorter release window too, as also the hybrid model of release. And as days pass by, we would get live updates from all that’s happening. More emails to cinema owners across the country are expected to be sent off in the coming week. Sooryavanshi features Katrina Kaif as the female lead, and being a cop universe saga, also stars Ajay Devgn and Ranveer Singh in pivotal extended cameos as Singham and Simmba.
Stay tuned to Pinkvilla for exclusive inside scoops on what’s happening in the distribution and exhibition sector taking Sooryavanshi.
ALSO READ: EXCLUSIVE: Sooryavanshi to release in single screens and non-multiplex chains on April 2
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