NewJeans likely to be appointed honorary ambassadors for Korean Tourism Organization; ADOR says, 'unable to confirm'; Report

NewJeans, the rising K-pop group, is reportedly set to become the 2024 Honorary Ambassadors for Korea Tourism. However, ADOR and the Korea Tourism Organization have not confirmed this news yet.

By Saumya Saxena

Updated on Jul 04, 2024 | 04:09 PM IST | 1M

NewJeans; Image Courtesy: ADOR

NewJeans has reportedly been selected as the 2024 Honorary Ambassadors for Korean Tourism by the Korea Tourism Organization (KTO). This role will see the group promote inbound tourism to Korea. However, both ADOR and KTO have yet to confirm the news, maintaining an "unable to confirm" stance.

NewJeans likely to become honorary ambassadors for the Korean Tourism Organization

On July 4, numerous K-media outlets reported that NewJeans had been selected as the 2024 Honorary Ambassador for Korea Tourism by the Korea Tourism Organization (KTO). If confirmed, as part of this prestigious role, the five members of NewJeans will collaborate with the KTO to promote inbound tourism to South Korea, aiming to attract more international visitors.

NewJeans would then succeed Indian actress Anushka Sen for the ambassadorial duties, who has been serving as the Honorary Ambassador in 2023. Previous holders of this title include the popular girl group Brave Girls, actor Lee Jae Wook, and the virtual influencer Lizzie Yeo, all of whom have contributed to enhancing Korea's global tourism appeal.

Despite the widespread reports, a representative from ADOR, NewJeans' agency, stated, "This is something we are unable to confirm at this time." The KTO echoed this sentiment, adding, "It has been decided that the official response to this news is to reply, 'unable to confirm.'"

Earlier this year, NewJeans were also appointed as ambassadors for South Korea's Incheon International Airport, further cementing their role in promoting Korea on the global stage. As fans eagerly await official confirmation, NewJeans' potential new role signifies their growing influence and the increasing recognition of their impact in the tourism and entertainment industries.

More details about NewJeans’ latest activities

NewJeans, the K-pop girl group formed by ADOR, comprises 5 members, namely Minji, Hanni, Danielle, Haerin, and Hyein. Known for their nostalgic 1990s and 2000s musical stylings, the group has achieved significant success since their debut in 2022.

Recently, NewJeans released two singles, How Sweet on May 24, 2024, and Supernatural on June 21, 2024, both featuring Japanese B-side tracks. They held their first official promotional activities in Japan, including a fan meeting titled Bunnies Camp 2024 Tokyo Dome. The group plans to release a new album in the second half of 2024.

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