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VIP Bags is breaking stereotypes associated with marriage and we couldn’t be more inspired!
VIP Bags and Vaani Kapoor are breaking the stereotypes against marriage and we couldn't be more glad!
The beauty of an Indian wedding lies in the most endearing blessings that a bride is showered with. We all know that weddings are incomplete without Dadi's elaborate blessings with random hints at her one last wish to become a great-grandmom under her breathe; the playful taunts of Bua who is super quick to tell the bride how she must keep her husband happy always; and several other selective wishes that no doubt are packed with love but apparently are duties who shower her with good wishes actually camouflaged as duties that a bride has to perform as soon as the wedding is over.
But one thing that hasn’t changed even after years of us apparently turning into a so-called progressive society, is our list of expectations from a newly married woman. We keep ticking off our to-do lists of duties allotted to the bride but have we ever wondered about what her to-do list entails? And would she ever find the time to tick her wishes off from that wishlist? If all of her time is going to be spent fulfilling others’ wishes and not her own, can we honestly say that we mean nothing but only happiness for her?
Thankfully, for every nosy aunt at the wedding, there’s a smart father-in-law who knows that his daughter-in-law will have enough time to perform the duties of a bahu but only less time to enjoy, see the world and make merry while she can! And don’t we all need a support system like that? Just like the VIP bags that come a long way with the bride, eases her burden, safely tucks in all the memories of the past, and leave just enough space to fit in new ones too! Be it the souvenirs from her parents’ house or gifts she would fetch from her vacation, VIP bags has got her back! This time again, VIP bags in their new campaign- ‘Pyaar wahi soch nayi’ shared a thought-provoking message that encourages us to break away from the typical views we have about an Indian bride.
In its latest campaign - Wedding Favourites 2022 featuring Vaani Kapoor as the brand ambassador, VIP as a brand, nudges us to ditch the stereotypes around marriage and Indian brides and encourages us to bring a remarkable shift in the narratives of marriage and a newly married bride. Behind every “nayi soch”, VIP bags have remained a permanent spectator in every step of the bride’s life. Be it carrying the memories of her parent's house to her in-law's home or packing her stuff for her honeymoon or a surprise trip, VIP bags inspires us to think beyond the regressive norms and lets the Indian bride take a detour from the stereotypes.
Here’s how the ad is inspiring the women of tomorrow to enjoy life without being overwhelmed by the burdens and duties of married life.
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