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Why Premalu and Bramayugam are the 'BARBENHEIMER' of Malayalam cinema
Bramayugam released last Thursday opened with extraordinary reviews and is now in close competition with Premalu, which premiered a week ago to positive feedback. Both films are performing extremely well at the box office.
Malayalam cinema is enjoying an exceptional February, perhaps the best in years, marked by the success of two movies garnering overwhelmingly positive reviews and dominating the box office. Yes, we are talking about Premalu and Bramayugam.
As we all know, Hollywood witnessed the Barbenheimer fever last year, with Barbie, a commercial product, competing head-to-head with Nolan's Oppenheimer. Now, Malayalam cinema introduces its own version of the phenomenon with PREMAYUGAM, where the vibrant entertainer Premalu clashes with the legendary Mammootty's horror drama Bramayugam. The question remains: which one will emerge victorious?
What clicks for Premalu?
Premalu stands out as one of the finest entertainers to grace the Malayalam film industry since Hridayam in 2021. Traditionally associated with producing realistic and socially relevant cinema, Malayalam cinema has largely steered clear of colorful commercial entertainers. However, Premalu breaks the mold with its abundance of humor, romance, and sheer fun, striking a chord with audiences, particularly the youth.
Its appeal is such that it's drawing in repeat viewers, a testament to its engaging narrative and entertainment value. While initially met with skepticism from family audiences, the film's strong word-of-mouth has gradually won them over, leading to increased footfall in theaters.
Why Bramayugam?
Bramayugam has been the talk of the town since its first promo release, primarily due to Mammootty's involvement in a horror film directed by specialist Rahul Sadasivan. And the unique choice of filming in monochrome!
Mammootty's recent string of successful movies has undeniably bolstered his goodwill among audiences, which undoubtedly played a pivotal role in attracting viewers to Bramayugam despite its offbeat nature.
After being released a week after Premalu, it made a thunderous impact at the box office, defying the odds of a genre with lesser appeal.
Mammootty's star power undoubtedly contributed to the stellar opening numbers, marking yet another peak in his illustrious career. However, beyond the initial buzz, the film's quality began to speak for itself, fueling positive word-of-mouth.
Despite having fewer screens in Kerala compared to another recent superstar release, Bramayugam continues to perform exceptionally well, a testament to its captivating content and audience reception, even amidst the blockbuster success of Premalu.
Premayugam: Premalu vs Bramayugam box office
Premalu, which features an ensemble cast including Shyam Mohan M, Meenakshi Raveendran, Akhila Bhargavan, Althaf Salim, Mathew Thomas, and Sangeet Pratap, has grossed around 45 crores worldwide within its first 10 days of release, with an impressive 22+ crores coming from Kerala alone. Notably, the film witnessed a remarkable surge in collections during its second weekend, surpassing its opening weekend figures. This growth trend persisted even after the release of Bramayugam.
After being released a week after Premalu, it made a thunderous impact at the box office, defying the odds of a genre with lesser appeal.
Mammootty's star power undoubtedly contributed to the stellar opening numbers, marking yet another peak in his illustrious career. However, beyond the initial buzz, the film's quality began to speak for itself, fueling positive word-of-mouth.
Despite having fewer screens in Kerala compared to another recent superstar release, Bramayugam continues to perform exceptionally well, a testament to its captivating content and audience reception, even amidst the blockbuster success of Premalu.
The box office collections of Premalu at the Indian box office are as follows:
Week One - Rs. 15.85 crore
2nd Friday - Rs. 2 crore
2nd Saturday - Rs. 3.50 crore
2nd Sunday - Rs. 4.25 crore
Total - Rs. 25.60 crore
On the other hand, Bramayugam debuted with approximately 32 crores worldwide in its 4 days opening weekend, with the majority of earnings stemming from overseas markets, notably the GCC regions. However, within Kerala alone, Bramayugam garnered 12 crores approx in its opening weekend, a figure very close to the second weekend collections of Premalu in the state.
The box office collections of Bramayugam at the Indian box office are as follows:
Thursday - Rs. 3.65 crore
Friday - Rs. 3 crore
Saturday - Rs. 4 crore
Sunday - Rs. 4.60 crore
Total - Rs. 15.25 crore
Bramayugam is having a good run in the rest of India circuits with its Malayalam version release. The dubbed version of Bramayugam will be released on next Friday which could help Bramayugam a lot as the movie is hyped in other regions because of its mythical factor.
As far as now, Premalu has a slight advantage in Kerala box office because of its entertainment factor and repeated audience. While in ROI circuits and overseas, it's Bramayugam rampage.
With the highly anticipated release of Manjummel Boys next weekend, the competition between these two films is expected to intensify further, adding an element of unpredictability to the Kerala box office scene.
ALSO READ: Did you know THIS Malayalam actor rejected Mammootty starrer Bramayugam?
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