'We have...': ATEEZ's agency responds to rumors of Hongjoong dissing HYBE's Bang Si Hyuk in new single

ATEEZ's agency has responded to the rumors of Hongjoong dissing Bang Si Hyuk in the lyrics of his new collaboration single. Read on to know what KQ Entertainment said.

Updated on Jan 16, 2025  |  01:27 PM IST |  24.9K
Hongjoong, Bang Si Hyuk: images from KQ Ent, HYBE
Hongjoong, Bang Si Hyuk: images from KQ Ent, HYBE

ATEEZ leader Hongjoong is embroiled in an unexpected rumor. Following the release of his latest single, SMB, speculations arose that the diss-like lyrics were directed towards HYBE's Bang Si Hyuk. Many even claimed that through the song, the K-pop idol even took a dig at him for the controversial internal document that caused quite a stir last year. Now, his agency has reacted to the whole situation. 

Amid the chaos, ATEEZ's agency, KQ Entertainment, was asked to make a statement regarding the rumor. However, they reportedly kept tight-lipped, only saying, "We have no comment so far."

Meanwhile, the rumor arose after Hongjoon released his new single, SMB, on January 15. The song is his collaboration with American rapper Odetari and the ATEEZ member himself wrote the rap verses. However, when fans paid utmost attention to the lyrics, they were surprised. 

It included "Not a single thing is fun / Act your age, loser. You think you’ve made it, hitman / If you’ve got time to watch others, watch your back / Du-du-du, Bang", "blinded by envy and jealousy / Spouting insults while name-dropping", and “Oh my, it’s getting hot / Even your home’s traces are shaking / I fan the flames / Low-level boomer.”




Lines like these sparked speculation that Hongjoong was taking an indirect jab at Bang Si Hyuk. In particular, words like 'hitman' and 'bang' affirmed the rumors. The HYBE Chairman has the nickname 'Hitman Bang,' which he earned after producing multiple hits in the early 2000s. 

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In addition, phrases like 'name-dropping' and 'watching others' raised brows. Many thought that the ATEEZ member was criticizing him for the controversial leaked internal document from HYBE, which contained many malicious comments about the artists. 

HYBE is yet to react to the whole situation. Meanwhile, netizens are circulating more theories.

ALSO READ: BTS' V previews charming Paris style in dreamy concept poster for upcoming photobook Rêvé; see here

Credits: TV Report
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Moupriya is a Korean entertainment writer at Pinkvilla. After graduating with an English degree and a diploma in mass

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