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What is ARMY Day? Know how BTS celebrates its fans' birthday every year with parties, UNSEEN content, and more
It's BTS' ARMY's Day! Celebrating their devoted fans, BTS marks the occasion with special events, exclusive content, and heartfelt messages; from Google customizations to parties and more.
Every year on July 9, BTS and their fans around the world celebrate ARMY Day, a special occasion dedicated to the bond shared between BTS and their dedicated fanbase. This day marks the anniversary of when the term ARMY was first coined in 2013, signifying the strong and loyal following BTS has grown with over the years. Let’s explore the significance of ARMY Day, how BTS celebrates this cherished occasion and the various festivities that take place globally.
The Significance of ARMY Day
On July 9, 2013, ARMY, which stands for Adorable Representative M.C. for Youth, was chosen to represent BTS fans because of its connotations of strength and unity. Since its inception, the relationship between BTS and ARMY has grown into a powerful force, both musically and culturally. ARMY Day is more than just an anniversary; it’s a celebration of mutual respect, love, and support between BTS and their fans.
How BTS and ARMYs celebrate the occasion
No matter their busy schedules or work commitments, BTS has always made it a priority to show their appreciation for ARMY, and ARMY Day is no exception. Each year, the members of BTS take time out of their busy schedules to connect with their fans in meaningful ways.
On ARMY Day, BTS often shares heartfelt messages and exclusive content via social media and the fan community platform Weverse. These messages typically express their gratitude and love for ARMY, reminiscing about past memories and looking forward to future endeavors together. Additionally, BTS members occasionally host live streams, engaging directly with fans and celebrating the occasion in real time.
Moreover, BTS frequently surprises their fans with special content releases on ARMY Day. This could include new songs, behind-the-scenes videos, or exclusive photos. These releases are a way for BTS to give back to their fans and make the day even more memorable.
Over the years, BTS have organized various interactive activities for ARMY on this special day. These activities range from online games and quizzes to virtual fan meets and interactive social media campaigns.
Meanwhile, ARMYs around the world take ARMY Day very seriously, organizing their own celebrations to honor BTS and their fellow fans. In many cities, ARMYs organize parties and gatherings to celebrate together. These events often feature BTS-themed decorations, music, and fan projects.
ARMYs are also known for their philanthropic efforts, and ARMY Day is no exception. Fans often organize charity drives, fundraisers, and volunteer work in honor of BTS. These projects not only celebrate the day but also embody the values of kindness and generosity that BTS promotes.
On ARMY Day, social media is flooded with tributes to BTS. Fans create and share fan art, videos, and messages using dedicated hashtags, which often trend worldwide. These campaigns showcase the creativity and passion of ARMY while spreading positivity across the internet.
In recent years, even Google joined in the celebrations, customizing their platform to honor BTS and ARMY Day. On July 9, 2022, Google also unveiled custom search designs and interactive and themed animations with BTS members’ messages for their beloved fans. These customizations add an extra layer of excitement for fans and highlight the global impact of BTS and ARMY.
Importance of ARMY Day
For BTS, ARMY is not just a fan group but a source of inspiration and motivation. As BTS continues to break records and achieve new milestones, the bond between BTS and ARMY only grows stronger, and ARMY day is not just a celebration; it’s an annual reminder of the unbreakable bond between BTS and their fans.
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