Yoo Jae Suk tops July Variety Star Brand Reputation Rankings; Park Myung Soo, Jun Hyun Moo and more follow

Yoo Jae Suk has again topped the July Variety Star Brand Reputation Rankings, with Park Myung Soo and Jun Hyun Moo following close behind. Check out the full list below!

By Saumya Saxena

Updated on Jul 07, 2024 | 12:32 AM IST | 150.6K

Yoo Jae Suk, Park Myung Soo; Image Courtesy: Antenna, Park Myung Soo's Instagram

The Korean Business Research Institute has revealed July's brand reputation rankings for Variety Stars, showcasing the most popular entertainers based on consumer participation, media coverage, interaction, and community awareness. Topping the list is Yoo Jae Suk, followed by Park Myung Soo and Jun Hyun Moo. Here’s a complete list of the top 30 entertainers.

July Variety Star Brand Reputation Rankings announced

On July 6, the Korean Business Research Institute unveiled the latest brand reputation rankings for variety stars, reflecting the popularity and influence of top entertainers in the industry. Leading the pack once again is Yoo Jae Suk, maintaining his reign at the top with a remarkable brand reputation index of 3,569,531. This marks an 8.62 percent increase from the previous month, highlighting his consistent appeal and positive public perception.

In second place for July is Park Myung Soo, who surged with a brand reputation index of 2,041,636, marking a notable 50.15 percent rise in his score since June. Not far behind, Jun Hyun Moo secured third place with a strong brand reputation index of 1,979,285. The rankings further showcase the enduring popularity of these seasoned entertainers, known for their wit, charm, and variety show prowess.

Kim Jong Kook claimed the fourth spot with a brand reputation index of 1,815,259, reflecting a significant 35.55 percent increase in his score from the previous month. Rounding out the top five is Tak Jae Hoon, whose brand reputation index of 1,635,490 underscores his continued relevance and popularity among audiences.

The rankings are determined through an analysis of consumer participation, media coverage, interaction, and community awareness indexes based on big data collected from June 6 to July 6. These results highlight the ongoing impact of these variety stars in shaping the entertainment landscape in South Korea.