Fact Check: Did Michael Jordan Really End Partnership With Nike? Exploring Viral Rumor

A recent post went viral claiming that Michael Jordan ended partnership with Nike over trans influencer collaboration. Read more to find out if the rumor holds any ground.

Published on Aug 21, 2024  |  06:28 PM IST |  61.8K
Image Courtesy: Getty Images
MJ still holding on with Nike

In recent days, a viral claim has surfaced asserting that basketball legend Michael Jordan has decided to terminate his long-standing partnership with Nike. The purported reason? Alleged dissatisfaction with the company's collaboration with transgender social media influencer Dylan Mulvaney.

However, a closer examination reveals this claim to be false, with strong indications that it emerges from a satirical source.

The claim originated from a satirical website, Patriot Party Press, which explicitly states that all its content is fictional. This particular piece spawned from a network of similar sites known as America's Last Line of Defense, renowned for producing satirical content that frequently gets misconstrued as genuine news on social media platforms.


It's important to note that the claim is not backed by any verifiable evidence from reliable news outlets. There have been no reports or statements from Michael Jordan or Nike confirming the alleged end of their partnership. Additionally, both parties chose not to comment when approached by The Associated Press.


The rumor gains further implausibility from the satirical nature of the content itself. Within the article, details such as references to Jordan’s fictitious "proprietary ‘jump juice’" and its supposed pivotal role in his Air Jordan sneaker line underscore the fictional intent of the piece. These elements serve as clear markers of the satirical nature of the content, alongside the byline attributing the article to "Flagg Eagleton - Patriot."

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An important aspect of the context surrounding the alleged dissatisfaction with Nike stems from recent events involving Dylan Mulvaney, whose promotion of Nike apparel on Instagram sparked transphobic backlash. However, it’s critical to distinguish between the genuine reaction to Mulvaney’s partnerships and the fictitious claim regarding Michael Jordan's purported response.


The dissemination of this fabricated headline is a stark example of the prevalence and impact of misinformation in the digital age. Despite the clear indicators of its satirical origin, the claim gained significant traction on social media, with thousands of engagements and shares contributing to its virality.

In conclusion, the claim that Michael Jordan has ended his partnership with Nike due to their collaboration with Dylan Mulvaney lacks credibility and emerges from a satirical source. As we navigate the digital sphere, a judicious approach is imperative to counteract the influence of misleading narratives and uphold the integrity of information sharing.  

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Also Read: When Michael Jordan Took the Fight to Reebok During 1992 Barcelona Olympics Over Sponsorship Beef

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About The Author

Nitish Singh is a Sports Content Writer at Pinkvilla and covers all things NBA. Apart from following

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